Patent / Copyrights / Law Suits = PoMo
Hyper-Reality
Fractured identity, certainties of class, gender, place
fade. Emphasis on lifestyle means
identity is dynamic. Globalisation and the internet. Ethnicity, race,
sexuality, age are not all recognised as significant. Everything is equal.
Levi Strauss
Saw any text as constructed out of socially recognisable ‘debris’ from other texts. He saw that
writers construct texts from other texts by a process of: Addition, deletion, substitution and transportation.
Image Rich
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Style over substance
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Hyper reality – an image, aspiring to look / be
perfect
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Representations dominate
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Simulacra; Everything
is a copy
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Boundaries between high and low culture no
longer fixed
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Everything is replaced by a copy.
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