Three – The Pony
Cadburys – The Eyebrows
O2 – Be More Dog
Postmodernism in adverts involves not showing the product,
creating an image of something completely different to what you would expect
for the product of the advertisement. It involves being weird for the sake of
being weird, creating something which will make people remember it. Therefore
when they talk about it with their peers and therefore they receive free
advertising through word of mouth.
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