Lesson Three - Simulacrum and authenticity

“Adverts are creating copies of copies so you too can aspire to a lifestyle that doesn't exist via a romantic connection to a product. You can now hear songs which sound like songs reminding you of memories you've never had and the emotions (which you've never experienced) connected to these memories."

5 + 5 = 1 on PoMo advertising

-          Create experiences which haven’t happened

-          Makes audiences question their belief

-          Play on viewers emotions making us forget it is not real

-          Products image based

-          Attempt to mimic pre-existing ideas

·         Experiences

·         Question

·         Emotions

·         Image

·         Mimic 

……UNOBTAINABLE